Story of Erosslam

It all began in 2017, when a man in his early 30s decided to reconnect with his inner child and dedicate more time to what he loves most.. "creating beautiful things from whatever is around him"

This sudden spark of inspiration brought with it a wave of memories of the joy and excitement that came from assembling those interlocking shapes and colorful bricks that every child of the ’80s and ’90s cherished as their favorite toy.

That’s when the iconic red, white, and yellow logo of the timeless toy brand LEGO re-emerged from the depths of the euphoric mind of this “Erosslam” guy with an idea that would grow and evolve in the years to come.

The new generations of the country once known for its unmatched engineering, construction feats, and home of the greatest builders in human history needed a reminder. A reminder that these creative, constructive instincts are still embedded deep within their Egyptian DNA.

In an era where virtual and digital experiences dominate, Egypt’s youth could greatly benefit from stepping away from screens and rediscovering the joy of hands-on creation. Reigniting those dormant mental skills could reconnect them with the genius builder that lies within all of us.

After all, those majestic temples and pyramids that grace our land are nothing more than massive blocks and geometric stone structures. A testament to what can be achieved when imagination meets craftsmanship. One can only wonder what the descendants of such extraordinary builders are capable of today, once they set their minds to it again.

With a vision in place, Erosslam’s partnership with LEGO has brought hundreds of sets to Egypt - many of which had never been available in the country before - introducing this creative nation to a world of mind-igniting toys that promise hours of joyful learning and imaginative fun.

Over the past seven years, Erosslam has built two remarkable legacies that fill his heart with pride and joy:
First, the creation of the largest LEGO collection in the Middle East - and possibly one of the largest in the world - with thousands of unique sets, many of which are nearly impossible to find elsewhere.
And second, he has raised two young master builders of his own, who share his passion and devotion for creativity and construction.

To my little ones.. this empire is yours, along with every bright mind across Egypt - young and old - ready to dream, build, and create once more.